Art Direction And Branding – Plenty & Walsh

Plenty is an indoor vertical farming company that uses less space and fewer resources to grow flavorful produce. Imagine fruits and veggies replacing chips and soda. They came to us for a rebrand with two goals. The first was to convey the uniquely craveable flavor of Plenty produce. The second was to create a warmer and more approachable brand that felt accessible to all. We used a playful color palette with a welcoming custom font that is intended to look and feel delicious. Rather than sticking to typical healthy green visual cues, we took inspiration from desirable food categories which reflects in both the identity and packaging work.