
KYLE DESNOYERS – Joka
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KYLE DESNOYERS – Joka

A sign referencing the presidential election sits in the front yard of a home in Chagrin Falls, Ohio, September 29, 2020. REUTERS/Shannon Stapleton

Branding and brand strategizing and brand anything is the primary selling tool of our current system. One brand versus another for dominance, until all sub-brands are devoured by a few mega ones. Daniel Pelavin has a great idea for using branding to rekindle Americans’ single most important democratic obligation, voting.