The Blonde Locks brand was started in June of 2011 by the well-established industry model, Bridget Blonde. When Bridget began modeling several years ago for some well-known street wear brands, she was introduced to a predominantly men’s fashion world that she was very much an integral part of, as a woman. Ironically, tomboys in the street scene have very few brand options to choose from- most girls like Bridget would buy men’s clothes and refashion them to make them fit for their own personalities and bodies. The Blonde Locks was originally created to satisfy the needs of these women like Bridget; women who want to run with the boys but don’t want to give up their sexy, fashion forward female identity. Of course, a girl who’s been cutting her boyfriend’s tshirts her whole life will always cut tshirts. So it naturally followed for The Blonde Locks to make some unisex and men’s wear, as well.
In July, Jocelyn joined The Blonde Locks team and, together, Bridget and Jocelyn have been making a name for the brand within the industry- and everywhere else! The Blonde Locks has grown exponentially over the last year and will continue to make big moves as they embark on their second year as a brand. Be on the lookout this August as they show off their first tshirt collaboration with photographer CAMRAFACE (Jen Rovero) and the new printed snapbacks that have already started getting snagged up all over the world. Be ready to start noticing The Blonde Locks (and doing double takes) at every crosswalk and skate park near you. And, if not near you, on you.
Can see more of Blonde Locks HERE.