Brand We Like At Diabolical Rabbit
New York’s Staple Brand
ABOUT STAPLE AND JEFF STAPLE
In 1997, jeffstaple walked into a boutique in New York City wearing a shirt he printed in his silkscreen class at Parsons School of Design. He had no intention of even wanting to start a brand. He walked out of that store with an order of 12 shirts. Staple was officially open for business. What started as a small T-Shirt line handmade by jeffstaple, grew organically and began to gain visibility in NYC. In the process of building this burgeoning brand, Nikeasked jeffstaple in 2005 to create a special commemorative sneaker that would represent New York. The Staple Pigeon Dunk SB was conceived and lead to much fanfare upon its release and exposed Staple—as well as sneaker culture—to the masses.
@StaplePigeon is now a world renowned brand which reflects the gritty and
never-ending energy New Yorkers (and all urban dwellers) possess. It not only exists as a representation of New York, but The Pigeon is also the influence behind Staple’s extensive apparel range and collaborative items available across the world. Inspired by street culture and design, Staple’s reach encompasses many different landscapes such as fashion, music, sport, and art.
