Whitebites Package Design
If you happen to have a dog, you may have noticed that there isn’t much of a variety when it comes to dog food and snacks package design. For this project, we examined reinventing packaging for rawhide sticks used for chewing. After thoroughly¬ examining multiple pet supply stores, we noticed that most rawhides were in clear plastic bags, or in some cases, not even packaged at all. While Plastic bags are harmful to the environment and in this case not reusable, not having any kind of protection is unhygienic. The new solution to his conundrum came about through a combination of humour, a consciousness for the environment, and aesthetics.
There are three different sizes available for the customers, and each size is differentiated by the type of dog illustrated and the diagram indicated on the bottom left. The mouth of each dog is cut out so that consumers can see the product inside, as well as view it as the white “teeth” of the dog. The left ear serves as a flap in which the user can open to slide out sticks one at a time instead of having to put their hands in the box. The other ear functions as a “hook” to put up on display racks. The back of the package design explains the nutrition facts, ingredients, and highlights of the product. The package is meant to be a collectors’ item, and is also refillable with new rawhide sticks.
All illustrations and design was done by Cecilia Uhr.
ABOUT CECILIA UHR
“I guess I could say that i’m a dreamer. No, not the cliché kind, but the kind of person who drifts away into silliest of day dreams sipping a cup of coffee on the bus. That’s where i get the most freedom to be creative. It’s odd that i find these random moments of peace the right time to cook up my next projects, but if you could see into my mind during some of my most intimate daydreams, you would understand why. This quirky habit of mine has spurred on many ideas that eventually made its way onto some of my favourite works.”
“Aside from being a day dreamer, I’m also a third-year student in the Bachelor of Design Honours program at York University/Sheridan College, full-time coffee sipper (as you may have guessed), graphic designer, illustrator, dog lover, and maker. I can get real crafty with my small hands if I set my mind to it. I also draw, paint, do a little bit of front-end development, and write. It’s become my habit to carry a sketchbook around everywhere so that I don’t miss any of my crazy ideas. So welcome, and enjoy the ride. ”
http://www.ceciliauhr.co/
